3/29/2023 0 Comments Elster online formular 2014![]() ![]() I knew content marketing was important, I don’t think I’d ever listened to a podcast before but there was something alluring about a podcast. Turns out my business partner, Paul Reda, edited the Onion A/V Club's first podcast years ago, so I had an automatic unfair advantage there. No one likes hearing their own voice in playback. I’d never done it before, it was tedious, time-consuming, and I hadn’t gotten over hearing my own voice. Previously, the thing that had stopped me was the work involved in editing. By the time the third person told me, "You're a natural, you should host your own podcast," I decided to go for it– but only after discovering I didn't have to worry about editing. At the end of each interview, since I was new to it, I'd ask for feedback. I knew I needed a way to consistently market our services, so I'd been guesting on podcasts. I had a few hundred people on my email list at that time, but we started getting referrals pretty within 60 days of that announcement. With some luck, our second project was building a Shopify theme for Bandon Dunes Golf Course.Īfter a few year, I made the radical decision to niche down and work exclusively on the ecommerce platform Shopify as an ecommerce consultant with a small agency team of three people (including me.) This got us noticed and invited to the early Shopify Experts program. Shooting for the moon, we chose to design & develop a custom them as our first Shopify project. This was in 2011, and we’d been hearing good thing about Shopify, so we gave it a shot. Among those projects was a friend who owned a bike shop that asked us for help building an easy to manage ecommerce site for his shop. We needed to keep the lights so we started accepting freelance wordpress and web development work. Turns out building your own ecommerce platform is far harder than this novice had thought, and getting an entire industry onboard with a then crazy idea was extremely difficult. In 2009 I quit my job to start an ecommerce SaaS. What's your backstory and how did you come up with the idea? ![]()
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